Evaluation

PROMOTIONAL MATERIALS

A thorough assessment of all promotional materials

• Wine club/customer rewards
• Email communication
• Web site
• Events
• Press Kit
• Newsletters
• Postcards
• Other

Materials will be assessed for:

• Content
• Writing style
• Design elements
• Format
• Hierarchy of message
• Consistency
  

PROCEDURES

Procedures will be evaluated during on-site visits, discussions with staff and management and through written materials such as an employee manual.

OVERALL OVERHAUL

An in-depth examination of all marketing, sales, public relations and customer service systems and methods. Through telephone and on site meetings, In Short will evaluate all the elements of your marketing and sales strategies and tactics. Client will be provided with comprehensive written and verbal reports.